Republishing Online Articles and Related Duplicate Content Issues
Whether you're a webmaster or Search Engine Optimizing master, getting and keeping your site's rank high in web engine searches is critically essential. One of the many factors that search engines take into account when compiling and ranking results is the amount and type of duplicate content that appears on your site; and whether or not that material is being displayed legitimately or was acquired using less-than-ethical practices. It is of utmost importance that you see the subtleties of content republication and how it may impact your status and ranking in search engine results.
Syndication is a ordinary way to disseminate information, and is absolutely legitimate. It has been used across all media types, and the internet is no exception. Thousands of news and entertainment articles are syndicated every day. However, whether you write articles for marketing, or manage a website that publishes syndicated content, there are certain rules that should be followed to maintain the integrity of the information, the author, and the publishing sites. Failure to follow these uncomplicated rules could cause the author to lose rights to his work and a publishing site to lose its ranking or incur "duplicate content" penalties from search engine programs.
If you develop materials for syndication, be they cartoons or comics, political satire, blogs, healthy living articles, or astrology charts, you want to get the maximum exposure possible for your work while at the same time ensuring you are identified as the writer of that material. Here are two rules to abide by when writing articles for syndication:
1. When writing an article for syndication, issued it on your website first, and wait a few days before releasing it to syndication. This will give search engines time to recognize the work with your site and establish you as the creator. If you syndicate directly, a third-party website with immaculate credentials may post your material before you do, may get spidered before you do, and credited with the original content publication, costing you beneficial exposure.
2. Articles must have a link back to the written record of the article on your website. This establishes you as the owner of the material. This shows search engines that you are the primary content creator, provide some back-link benefits in search engine ranking, and increase the probability that your article will be found during searches.
As a side note, while back-linking is important, the link does not necessarily have to tie directly back into your site. It can tie into a flagship home page as an alternative if your site is a part of that group. Be careful, however, that linking back to a different page other than the one that contains the original article, may cost you "first-publication" credit because there is no link back to the source website.
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