The Perfect Door Hanger Design
Door hangers get used in the local community to promote specific aspects of business, or advertise existing business in a new area. They can also be used by civic groups to advertise or promote upcoming events or drives. Regardless of their content, there are several different styles of writing that are used to provide a specific focus for the information. Information can be presented with emphasis on the community, solicitation to the family, and or with a unique message.
When employing the community emphasis style of information, the target audience is the area immediately around the advertiser. Stores or civic groups may use this kind of message to get the word to people within close proximity of a new store, new YMCA, or church, with the emphasis on pulling local neighborhoods together. This marketing is targeted very locally.
If family appeal is the style of marketing used, the advertiser is seeking to appeal to a group beyond the individual to sell service to. This can be anything from a family to absolute strangers, but all with an interest in the product that the business is advertising. This type of marketing is closer to applying a poster advertisement, as it is meant to be seen by many people and responded to by specific groups with that specific need.
The unique message door hanger is produced to segregate the client and the business through a one-of-a-kind connection. That is, the client has a certain need, and the business has a specific, unique solution. These are difficult messages to target, but are by far the most effective when researched and marketed to the proper segment of the population.
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